Strategic Accompaniment
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Strategic Accompaniment
From the development of systemic research models and with the appropriation of an extensive experience in brand consulting, we support clients in the development of strategic plans and in the definition of tactical schemes oriented to achieve the proposed market objectives.
Strategic support to organizations
We offer strategic support to organizations undergoing innovation processes. We conduct workshops that ensure coherence between the values of brand genetics and new products, services or identities.
Innovation workshops
They seek to work on brand innovations in three moments: divergent approach, convergent approach and innovation definition.
Brand building
Our accompanying workshops work on the five axes of the brand pyramid.
Strategic knowledge management
Translation of information into efficient strategic knowledge for brand building.
Strategy Lab
Its purpose is to transform consumer knowledge into possible brand actions.
Neurological brand alignment
Based on the fact that brands must have a structure that connects with consumers’ experiences.
Consumer knowledge assessment
Construction of a marketing area focused on consumer knowledge.
Innovation Workshops
They seek to work on the brand’s innovations in three moments: divergent approach, convergent approach and innovation definition, all framed and nurtured with the deep knowledge of the consumer, with the company’s capabilities for the development of innovations and with the market’s needs and expectations.